You know you need to review strategy regularly due to digital, AI and other innovations. But where to start?
I’ve been thinking about this more than usual, since an interesting chat I had with a stranger at a party. We were standing looking over Sydney Harbour, and we were winding our way through the usual Q&A you do when you meet someone. How do you know the host? What do you do over the holidays? What sort of work do you do?
Turns out the guy runs a medium-sized video production company for the business market. It has been highly successful over a number of years. So I asked him what was he doing about digital and AI. HIs answer was that he was dabbling in AI tools to make the video production more efficient. He had not yet go around to thinking through how AI may displace his business entirely, even though he understood it was inevitable.
It makes me think of Kodak who failed to change their business model from camera film to digital photography. Buggy whips when motor cars were first invented. Mainframes. CDs. Video recorders. Record players (OK they have made a small retro comeback). Home telephones.
It is not unusual for Business As Usual to take precedence over innovation. Sometimes we are so busy with BAU that it is difficult to make time for strategic work. And there are many other reasons companies chose to avoid bad news and risks. Many are documented by the talented late Prof Clayton Christensen (read the Innovators Dilemma if you haven’t).
My tips for this week focus on digital and AI impacts to your strategy – where to start:
- Absorb what is going on around you. If you’re reading this, you’re already good!
- Talk to different people outside your company, profession or industry about what you’re doing to test your ideas. Not just your stakeholders. (That is exactly why the Turbocharge membership is aimed at diverse business leaders and change makers).
- If you think you’re involved in a buggy-whip-type business, start looking at alternatives adjacent to yours. Adjacent products or services for your customers to solve other related pain points. Different use cases or customer markets for your products or services.
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Join me for a free Turbocharge discussion on January 30th, 2024 on influencing stakeholders
It is being held on Zoom at 8-9am Sydney AEDT, which is the afternoon of January 29th in the US. This is a group coaching session, part of the Turbocharge membership. And its a one-off free invitation to my subscribers only, as a new year gift. You are welcome to bring your questions on stakeholder management, just watch and/or participate in the conversation. The recording will be available in the Turbocharge hub for members.
Register here
and you will receive a confirmation email with Zoom details.
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Quote of the day
“If a tree dies, plant another in its place.” Carl Linnaeus. I’m an avid gardener in my spare time, so particularly like the tree analogy. Nothing stays the same for long, including plants. 🌱
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Keep turbocharging, keep growing 😊🌱📈
PS Turbocharge your strategic influence 😊🌱📈
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About Lisa Carlin
Lisa Carlin is a Strategy Execution Specialist. She works with business leaders to plan and execute their strategies in tough environments. Her clients love having her expertise and guidance to navigate their workplace culture and use AI to achieve success.
Lisa created The Turbochargers Hub, so leaders can master the art of strategic influence and generate momentum for organizational change.
Lisa is author of the globally acclaimed newsletter, Turbocharge Weekly, read by 8,000 business leaders.
Lisa’s career includes roles at McKinsey and Accenture, then running her own business since 1999. Over this time she has delivered over 50 implementations with a 96% success rate.
Written by Lisa Carlin for FutureBuilders: https://www.futurebuildersgroup.com/digital-impacts-to-your-strategy-where-to-start/